The Wait is Finally Over — New Webisode Series Premieres Starring 2014 CertainTeed® Living Spaces® Home Makeover Winner
(Valley Forge, Pa.) – As the 2015 winning family eagerly anticipates completion of their own dream home remodel, last year’s video contest winner steals the spotlight in a compelling new webisode series. By entering a video that creatively showed why their home needed a remodel, Danielle Braley and her son, Harrison, of North Smithfield, Rhode Island, won the $75,000 CertainTeed® Living Spaces® Home Exterior Makeover Contest in 2014. As if that wasn’t enough, the prize included a starring role in their own Internet TV show, documenting the entire renovation process from start to finish. The first two webisodes are now available on YouTube® and Facebook®.
“The Braley family’s fun, zombie-themed video easily captured the attention of judges, and viewers agreed, as it remained a popular choice during contest voting,” said Matt Gibson, marketing director for CertainTeed Siding. “Working together with our local credentialed contracting team to turn their ‘nightmare’ of a home into a dream come true was a real thrill for all involved.”
The first webisode titled, “Gain exterior beauty & performance with CertainTeed,” shows the Braley family during their initial consultation with Marshall Building & Remodeling of Riverside, Rhode Island, a CertainTeed 5-Star® Contractor and SELECT ShingleMaster®. With such a huge budget and one of the largest selections of roofing, siding and trim in the industry to choose from, the Braley’s were understandably excited, but quickly overwhelmed.
The webisode takes viewers on an enlightening journey of product and installation education specific to their home needs, showcasing how Landmark® PRO roofing, Monogram® vinyl siding, InvisiVent® vinyl soffit, Vinyl Carpentry® trim and much more work together to combine style, color and durability for phenomenal curb appeal.
The second webisode, titled “Designing with CertainTeed digital tools & a visit to the Harvey showroom,” starts off with mother and son sitting at the kitchen table with CertainTeed’s design resources, including the idea inspiration brochure “There’s No Place Like Home” plus ColorView® and ColorCoach interactive, online tools that offer tailored, easy solutions to the often-challenging color, style and design selection process. With each click, viewers become part of the process as Danielle and Harrison ‘try on’ different roofing, siding and trim styles and colors, producing a realistic rendering from an uploaded photo of their current home.
The vision of their remodel comes even closer to reality with a visit to local distributor Harvey Building Products’ showroom in Lincoln, RI. There Danielle has an opportunity to view the vast portfolio of siding, trim and roofing products along with a wide array of color choices, including Max Def® roofing colors, which helps further solidify her product selections.
Webisodes will be released every few weeks and are available for viewing at the CertainTeed Living Spaces Facebook page (www.facebook.com/certainteedlivingspaces) and the CertainTeed LivingSpaces YouTube Channel (www.youtube.com/CTLivingSpaces). Viewers are encouraged to watch for a chance to participate in a variety of Facebook contests during the coming months.
CertainTeed offers unsurpassed Freedom of Choice® through its industry-leading portfolio of long-lasting polymer, insulated and vinyl siding as well as roofing, fence, railing, decking and exterior trim. CertainTeed provides the advantage of using exterior products from a single source that are designed to mix-and-match with each other and feature authentic textures, versatile styles and rich color combinations, for a beautifully coordinated look. As the result of a strong commitment to environmental responsibility, CertainTeed is also the first manufacturer to issue and publish third-party validated life cycle assessments (LCA) for its vinyl, trim, fence and railing product lines. For more information, visitwww.certainteed.com/freedomofchoice.
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Valley Forge, Pa., has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, gypsum and ceilings.
A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, and celebrating its 350th anniversary, CertainTeed and its affiliates have more than 5,700 employees and more than 60 manufacturing facilities throughout the United States and Canada. For seven consecutive years, the company has received top honors from the U.S. Environmental Protection Agency for its contributions in protecting the environment and was most recently the recipient of the 2015 ENERGY STAR Sustained Excellence Award. The group had total sales of approximately $3.3 billion in 2014. www.certainteed.com