Stop-and-Stare Curb Appeal is Made Easy with New and Enhanced CertainTeed Home Exterior Visualization Tools
Expanded lineup of web-based tools, mobile apps and brochures designed for worry-free siding, trim, roofing, fence and railing selection now available
(Valley Forge, Pa.) – Homeowners and building professionals can be confident in their choice of the perfect mix of colors and product combinations for home exterior projects this spring, thanks to enhanced and easy-to-use visualization offerings from CertainTeed. The web-based tools, mobile apps and brochures simplify the process of selecting from one of the widest ranges of vinyl and polymer shake siding, trim, roofing, fence and railing options available today. Countless ideas, tips and eye-catching photography help achieve a well-coordinated design that blends the latest styles and textures, with the broadest color palette on the market.
“Homeowners want curb appeal. They want to be able to create a beautifully designed home with unique personality,” said Matt Gibson, marketing director for CertainTeed Siding Products Group. “We’re proud of our industry-leading product portfolio and design options. We are also keenly aware that it can be overwhelming to select complementary materials, make color selections or match products together to achieve the most aesthetically pleasing results. Our user-friendly visualization tools and brochures easily guide professionals and homeowners towards the ultimate goal of personalized, eye-catching curb appeal.”
The New Trim-It™ interactive design tool, recently added to the extensive visualization collection on certainteed.com, aids in the selection of trim accessory and accent product decisions that many homeowners didn’t realize were available to them. The tool displays three unique home styles with dozens of complementary decorative trim options to add character to any home. Users can select from the virtually maintenance-free Vinyl Carpentry® or the Restoration Millwork® cellular PVC accessory product lines to create the look they want to achieve. From porch columns and gables to corners and window/door trim, the vignettes clearly show options side-by-side. The visuals and short product descriptions bring attention to all available options — easily assisting homeowners in selecting unique finishing details for their home.
“Trim and accessory products are a great way to add character and distinctive details to give a unique look to a home, and there is an affordable price-point for everyone,” added Robert Clark, marketing manager for CertainTeed Siding Products Group. “Trim-It is designed with vignettes and highlights by category that streamlines the trim and accent selection process.”
Trim-It joins an improved ColorView® home visualization online design tool that allows users to view and try on product colors and profile options and see them realistically applied to a photo of their own home or a similar style home before installation. In addition, with the CurbAppeal iPad® app and ColorCoach virtual swatch book, users can experiment with exterior design in a wide selection of siding, roofing, accents, trim, shutters, doors and more. A gallery of homes is also included for multiple design ideas and additional inspiration for fail-proof decision-making.
In addition to the digital interactive tools, two new brochures clearly show how to transform a home from ordinary to extraordinary. The new “Decorative Trim” catalog categorizes all vinyl trim offerings by family. Window and door trim, corner systems, accents and wall and soffit transitions are shown in selection-ready simple, more definition and classic enhancement options portrayed with beautiful illustrations and close-up installation photography.
And the recently enhanced “Finishing Touches” brochure brings subtle, bold and contrasting looks to life with stunning imagery. Featuring product highlights from the Vinyl Carpentry, Restoration Millwork, Cedar Impressions® Shake- and Shingle-style siding, EverNew® porch and railing collections, the look-book effortlessly shows how definitive color differences and various shapes and lines of a home can enhance curb appeal.
“Finishing Touches” complements the popular “No Place Like Home” brochure for inspirational ideas and the latest trends from the experts–including strong colors, mixing-and-matching of materials, dark trim, roof colors and the use of two or more exterior wall colors to ensure a home leaves a lasting impression.
To access the visualization tools and downloadable brochures, visit www.certainteed.com. To request a printed copy of “Finishing Touches,” “Decorative Trim,” or “No Place Like Home,” call (800) 782-8777.
CertainTeed offers unsurpassed Freedom of Choice® through its industry-leading portfolio of roofing, long-lasting polymer, insulated and vinyl siding as well as fence, railing, decking and exterior trim. CertainTeed offers the advantage of using exterior products from a single source that are designed to mix-and-match with each other and feature authentic textures, versatile styles and rich color combinations, for a beautifully coordinated look. As the result of a strong commitment to environmental responsibility, CertainTeed is the first manufacturer to issue and publish third-party validated life cycle assessments (LCA) for its vinyl and trim product lines. For more information, visit www.certainteed.com/freedomofchoice.
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Valley Forge, Pa., has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, gypsum and ceilings.
A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, and celebrating its 350th anniversary, CertainTeed and its affiliates have more than 5,700 employees and more than 60 manufacturing facilities throughout the United States and Canada. For six consecutive years, the company has received top honors from the U.S. Environmental Protection Agency for its contributions in protecting the environment and was most recently the recipient of the 2014 ENERGY STAR Sustained Excellence Award. The group had total sales of approximately $3.3 billion in 2014.www.certainteed.com