Remodelers Give Top Rankings to CertainTeed Siding and Roofing Products
(Malvern, Pa.) – CertainTeed® siding and roofing products were selected as brand leaders by home improvement professionals in Remodeling magazine’s 2017 Brand Use Study. Based on input from 855 residential remodelers, replacement contractors and general contractors across the nation, CertainTeed vinyl siding products and asphalt and synthetic roofing shingles enjoyed robust showings in multiple categories.
Among other questions, the survey asked pros to name which brands in 54 product categories they had heard of, which they have used in the past two years, which they use most often and which they regard as top in quality. CertainTeed swept the vinyl siding category.
“It’s always an honor when our siding products get recognized by our contractor partners,” said Pam Schechter, president of CertainTeed Siding. “Quality and performance, along with easy installation, are all big priorities for our team. We consistently strive for innovation and are proud to have a long-standing track record as a brand that building professionals trust.”
In the asphalt/fiberglass roofing category, CertainTeed was rated number one for the brand used most often and for having the highest quality. And in the synthetic roofing tile category, CertainTeed was declared the winner in brand recognition, brand used in the past two years and brand used most often, while tying for tops in quality.
“Acknowledgement from our remodeling partners confirms that we are continuing to get it right with our core customers,” said Tom Smith, president of CertainTeed Roofing. “We’ve been offering industry-first, quality products for more than 110 years, but to stay on top takes the steadfast dedication of our entire team. It’s high praise to be honored for those efforts.”
Remodeling magazine has conducted the survey every few years since 1992. Each time the report is issued, CertainTeed vinyl siding and roofing products have been recognized. CertainTeed insulation, decking and trim have also received nods throughout the years.
The 2017 Remodeling Brand Use Study was conducted in collaboration with The Farnsworth Group, a leading industry market research firm, and represents a sample of qualified residential remodelers, replacement contractors or residential general contractors with more than 50 percent of business as remodel/repair. In addition to the brand results, the examined firmographics include size of firm, annual revenue, new construction versus remodel/repair work, average 2016 job cost, channel supply share and the importance of factors influencing brand selection.
The entire Brand Use Survey results can be found at Remodeling magazine’s website here.
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm’s slogan “Quality Made Certain, Satisfaction Guaranteed,” quickly inspired the name CertainTeed. Today, CertainTeed® is a leading North American brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, drywall and ceilings.
A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed and its affiliates have more than 5,700 employees and more than 60 manufacturing facilities throughout the United States and Canada. The group had total sales of approximately $3.4 billion in 2016. www.certainteed.com