Black River Falls, Wis.,
13:12 PM

Phillips Fencing Brings Stunning Curb Appeal and Security to Wisconsin Casino Resort

Newly installed CertainTeed Bufftech® vinyl fence transforms exterior of popular entertainment destination

Ho-Chunk_Bufftech 1

The grounds of one of Wisconsin’s largest entertainment destinations got a major facelift this past fall, thanks to Phillip’s Fencing of La Crosse, Wisconsin, and CertainTeed Bufftech® vinyl privacy fence. The massive fence project at Ho-Chunk Gaming surrounds most of the 3000-foot casino resort perimeter, which in 2017, welcomed more than 700,000 visitors from all over the U.S. and three countries.

The Native American casino in Black River Falls is one of the largest of six properties owned by the Ho-Chunk tribe. It started as a bingo hall in the 1980s and grew to a large gaming facility by 2000. Over the past few years, the facility underwent a multimillion-dollar renovation and expansion. It now features 38,000 square feet of gaming, with more than 750 slot machines, table games, bingo, two restaurants, a coffee shop, a poker bar and a 123-room, five-story hotel with indoor pool, whirlpool, sauna and conference rooms – all under one roof. The property is adjacent to the Jackson County ATV nature trail, where riders now have access to an onsite wash bay and convenience store when they are done with their outdoor adventure.

After the hotel reopening in February 2018, the Ho-Chunk leadership team shifted its focus beyond the resort walls. This included replacing 800 feet of the deteriorating 8-foot high wood fence that surrounded only a small portion of the property perimeter. They wanted the security, durability, longevity and limited maintenance that a tall, vinyl privacy fence promised. However, they also needed to make sure it enhanced the organic quality of the Wisconsin wilderness setting. After much deliberation and discussion with Phillips Fencing, a credentialed, CertainTeed 5-Star Fence Contractor that has served the tri-state area for over 40 years, the clear choice became Bufftech CertaGrain vinyl fence in a dark Brazilian Blend color with realistic wood-like texture. They were so impressed with the Bufftech fence, that coverage was increased from a partial perimeter to a much larger linear footage, surrounding most of the new building footprint.

“We truly love our new fence. It worked well with our budget and has really added to the look and feel of the property, complementing our recent expansion especially,” said Greg Garvin, executive manager of Ho-Chunk Gaming at Black River Falls. “We had a superb experience with Phillips Fencing. Not only were they accommodating to our needs, but they finished an enormous job in record time. It is beautiful and brings tremendous value, security and curb appeal to our property.”

The project included 1,883 feet of 8-foot high Bufftech Galveston and 84 feet of 6-foot high Bufftech Chesterfield privacy fence, and it took an installation team of six just over a week to complete. As Bufftech’s tallest fence, each Galveston panel is steel reinforced on the top, middle and bottom rails. Approximately 244 posts were used, which required a total of 20 yards of concrete for the post footings.

“We were excited to work on the Ho-Chunk property. It was a sizable, prestigious commercial project, although it came with a few installation challenges. For example, the perimeter wasn’t a straight line or on level ground. In fact, there were lots of ups, downs, corners and turns,” said Ben Phillips, president and CEO of Phillips Fencing. “But it was an incredible experience for our team, and Bufftech fence was easy to install per usual. We also stayed at the resort to minimize project hours and drive time back and forth to the site. So, we were able to enjoy the amenities – and had a real blast after all was said and done.”

Bufftech fences are manufactured from premium quality polyvinyl chloride (PVC), which provides exceptional impact strength and UV resistance and will not rot, warp, split or splinter. CertaGrain is available in a variety of colors, including Almond, Arbor Blend, Arctic Blend, Brazilian Blend, Canyon Blend, Frontier Blend, Honey Blend, Natural Clay, Sierra Blend, Timber Blend, Weathered Blend and White. Bufftech vinyl fences also offer ColorLast™ fade protection for superior color retention.

Additionally, Bufftech fences are backed by CertainTeed’s lifetime limited warranty coverage with SureStart™ parts and labor protection.

“We want our guests to feel as if they can escape reality when they stay with us,” said Garvin. “With that being said, we also want them to feel safe and comfortable. Bufftech offered security for both our guests and our finances, as we won’t have to even think about repairs, staining or other heavy maintenance for many more years to come.”

Since 1975, Phillips Fencing has been serving the tri-state area of Wisconsin, Iowa and Minnesota. Their team specializes in residential, industrial and commercial fence, deck and railing projects and more, using a variety of the highest quality materials, including expert installation at a fair price. For more information, visit or call 608-783-4200.

About CertainTeed

Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm’s slogan “Quality Made Certain, Satisfaction Guaranteed,” quickly inspired the name CertainTeed. Today, CertainTeed is a leading North American brand of exterior and interior building products, including roofing, siding, solar, fence, decking, railing, trim, insulation, drywall and ceilings.

A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed and its affiliates have more than 6,900 employees and more than 60 manufacturing facilities throughout the United States and Canada. The group had total sales of approximately $3.98 billion in 2018.