New, Industry-First iDreambook Offers Highly Interactive Experience with CertainTeed’s Full Line of Residential Exterior Building Products
Pop-up videos, design ideas and a wealth of information give contractors an innovative and powerful sales tool
(Malvern, Pa.) – In a bold step for the industry, CertainTeed Corporation, North America’s leading brand of building products, has unveiled a new marketing and reference tool that harnesses the power of the Apple® iPad to deliver interactive content. Dubbed iDreamBook™, the feature-packed, easy-to-use, interactive book enables contractors to help homeowners find just the right combination of CertainTeed exterior products to create unique looks with maximum curb appeal. It is the first tool of its type to be introduced by a manufacturer of exterior building products.
The CertainTeed® iDreambook offers users a fully interactive experience. Individual chapters provide a wealth of detail on the company’s complete line of siding, decorative trim, roofing, housewrap and outdoor living products (fence, decking, railing and porch). Each section incorporates videos, click-and-view images of dozens of exterior design ideas, and pop-up windows that make it easy to drill down and learn more about specific products. Intuitive navigation allows the user to move from chapter to chapter with ease.
“We wanted to enable contractors to use their MacBooks, iPads or other Apple portable devices to easily explore our extensive line of exterior products with homeowners,” said Matt Gibson, marketing director for CertainTeed Siding. “The combination of informative video clips, beautiful photography and product detail, in a fun and interactive format, gives our valued professional partners access to the latest technology to effortlessly showcase the myriad of design and product options available from CertainTeed.”
The Idea Gallery section will be particularly valuable to full-service contractors who specialize in complete exterior remodels. This section highlights the trend toward mixing and matching various styles, colors and textures of siding and other exterior components. Each page features a gallery of gorgeous photos; a quick click on any of the images reveals a list of every CertainTeed product used on that home, with details on the specific style, color, etc.
The iDreambook also features information and links to CertainTeed’s interactive home remodeling visualization tools, including ColorView®, ColorCoach™ and CurbAppeal™. The company’s industry-leading sustainability initiatives are also highlighted.
To download the free iDreambook, visit to the Apple iBooks Store at https://itunes.apple.com/us/book/certainteed-idreambook/id1099304022?mt=11
With the launch of this innovative new digital book, beginning Saturday, May 14, CertainTeed will host a special contest on its CertainTeed Living Spaces® Facebook® page with prizes packages valued up to $2,500. Entrants who download the iDreambook, successfully navigate a scavenger hunt, then submit a review on the Apple iBooks Store with specific feedback on the iDreambook are eligible to win. For more information or to enter, visit www.facebook.com/certainteedlivingspaces.
CertainTeed offers unsurpassed Freedom of Choice® through its industry-leading portfolio of long-lasting polymer, insulated and vinyl siding as well as roofing, fence, railing, decking and exterior trim. CertainTeed provides the advantage of using exterior products from a single source that are designed to mix-and-match with each other and feature authentic textures, versatile styles and rich color combinations, for a beautifully coordinated look. As the result of a strong commitment to environmental responsibility, CertainTeed is also the first manufacturer to issue and publish third-party validated life cycle assessments (LCA) for its vinyl, trim, fence and railing product lines. For more information, visit www.certainteed.com/freedomofchoice.
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, gypsum and ceilings.
A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed and its affiliates have more than 5,700 employees and more than 60 manufacturing facilities throughout the United States and Canada. The group had total sales of approximately $3.3 billion in 2015. www.certainteed.com