New CertainTeed® Mobile App Helps Builders Sharpen their Competitive Edge with Wall-to-Wall Gypsum Board Solutions
(Tampa, Fla.) – New wallboard technologies and an increased demand for high-performance homes are fundamentally changing the way that building professionals select products for residential construction. To capitalize on this growing movement, builders can now access interactive selling tools with the CertainTeed® Wall-to-Wall Solutions iPad® mobile app.
The app, which can be downloaded via the iTunes® store, allows users to easily navigate through specific areas of a home to better understand how the right wallboard products can enhance the longevity and performance of a home.
“To achieve healthy, comfortable, long-lasting interior environments, builders can now easily leverage custom-tailored wallboard solutions to build better homes and a better bottom line,” said Angie Day, marketing manager at CertainTeed Gypsum. “Our new mobile app provides builders an effective, easy way to convey these performance benefits to their homeowner customers.”
Featuring product information, literature and videos, the CertainTeed Wall-to-Wall Solutions app is an interactive tool that prescribes innovative wallboard products for specific areas of a home.
For a healthier environment in nurseries, bedrooms, living rooms, or throughout the home, AirRenew® IAQ Gypsum Board actively improves indoor air quality by absorbing formaldehyde, the most common volatile organic compound (VOC) and a harmful pollutant found in indoor air. By installing Silent FX® Noise-reducing Gypsum Board in a home theater room, the sound transmission between rooms can be reduced by up to 90 percent — ensuring that late night TV watching does not impact family members in adjacent bedrooms. The product also meets the demand for improved acoustical control due to increased prevalence of open plan concepts and centrally located laundry rooms. In high-humidity areas, such as bathrooms or kitchens, M2Tech® Gypsum Board will help protect against moisture and mold. AirRenew Extreme Impact Gypsum Board best aligns with the performance requirements of a garage, where walls might take a beating from car doors, tools, and sporting equipment.
“Since most people spend about 90 percent of their time indoors, the quality of that environment is extremely important,” adds Day. “With a competitive residential construction market, we wanted to provide builders with meaningful, value-add features to achieve the best indoor environment possible.”
In addition to the CertainTeed Wall-to-Wall Solutions mobile app, CertainTeed offers a wide array of joint promotional campaigns, builder sales staff training, and the Building Solutions® rebates and rewards to help builders succeed and grow their bottom line.
Offering a broad range of gypsum and finishing products for interior and exterior needs, CertainTeed Gypsum has served the North American building industry for more than 80 years and is a subsidiary of Saint-Gobain, the world’s leading producer of gypsum products. This, in combination with the full range of affiliated CertainTeed Corporation building products, provides architects, contractors, builders and dealers one partner to provide service and support for commercial and residential building projects.
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Valley Forge, Pa., has helped shape the building products industry for more than 100 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, gypsum and ceilings.
A subsidiary of Saint-Gobain, the world’s largest building products company, CertainTeed and its affiliates have more than 5,700 employees and more than 60 manufacturing facilities throughout the United States and Canada. For five consecutive years, the company has received top honors from the U.S. Environmental Protection Agency for its contributions in protecting the environment and was most recently the recipient of the 2013 ENERGY STAR Sustained Excellence Award. The group had total sales of approximately $3.3 billion in 2013. www.certainteed.com