Lowe’s and CertainTeed Team Up to Help Make Tile Projects a Breeze
Diamondback® Tile Backer, the Superior, Cost-Effective Substrate for Kitchens, Bathrooms and Utility Rooms, Now Available at Select Stores
(Tampa, Fla.) – CertainTeed and Lowe’s have teamed up to offer the latest in backer board technology for easier, faster and more cost-effective tile installation projects. Reinforced with embedded glass mats for added strength, moisture and mold resistance, Diamondback® Tile Backer features a patent-pending polymer coating with a unique textured surface that creates a strong bond, reducing tile slippage during installation. The superior substrate is now available in select stores throughout the Midwest and Western U.S.
“We are very excited about this partnership with Lowe’s, which makes our innovative tile backer much more accessible to the homeowner DIY and contractor customer base,” said Kelly Kuethe, marketing manager—retail segment, for CertainTeed Gypsum.
Diamondback weighs 40 percent less than traditional cement boards and is much easier to handle, cut and install, saving installers valuable time. Highly mold resistant, CertainTeed’s patented, proprietary Embedded Glass Reinforced Gypsum (EGRG®) technology eliminates the need for an additional moisture barrier, reducing overall installation cost as well. Ideal for countertops, flooring, walls and ceilings in bathrooms, kitchens and other high-moisture interior areas, it is suitable for use in wet and non-wet installations in both residential and light commercial applications.
The 1/4-inch Diamondback tile backer is available in the standard 3- by 5-foot size. Diamondback is also offered in 1/2-inch for use in wall and ceiling applications. In addition, it has achieved GREENGUARD® GOLD Certification and is backed by a limited, lifetime warranty for residential applications and a limited 20-year warranty for commercial applications.
Diamondback is available in Lowe’s stores in California, Nevada, Missouri, Utah, Minnesota, Nebraska, Colorado, Oklahoma, Iowa, Illinois, Montana, Arizona, North Dakota, Kansas, Arkansas, New Mexico and Wyoming. For more information on Diamondback Tile Backer, visit www.certainteed.com/gypsum and for local store availability visit www.lowes.com.
Offering a broad range of gypsum and finishing products for interior and exterior needs, CertainTeed Gypsum has served the North American building industry for more than 80 years and is a subsidiary of Saint-Gobain, the world’s leading producer of gypsum products. This, in combination with the full range of affiliated CertainTeed Corporation building products, provides architects, contractors, builders and dealers one partner to provide service and support for commercial and residential building projects.
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 15 million customers a week in the United States, Canada and Mexico. With fiscal year 2013 sales of $53.4 billion, Lowe’s has more than 1,830 home improvement and hardware stores and 250,000 employees. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports the communities it serves through programs that focus on K-12 public education and community improvement projects. For more information, visit Lowes.com.
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Valley Forge, Pa., has helped shape the building products industry for more than 100 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, gypsum and ceilings.
A subsidiary of Saint-Gobain, the world’s largest building products company, CertainTeed and its affiliates have more than 5,700 employees and more than 60 manufacturing facilities throughout the United States and Canada. For five consecutive years, the company has received top honors from the U.S. Environmental Protection Agency for its contributions in protecting the environment and was most recently the recipient of the 2013 ENERGY STAR Sustained Excellence Award. The group had total sales of approximately $3.3 billion in 2013. www.certainteed.com