Escape the Single-Product Solution Trap with CertainTeed Targeted Acoustics
(Malvern, Pa.) – Architects, designers and facility managers are often forced to choose between budget, acoustics and aesthetics when specifying ceiling panels for large commercial projects. If they pick the best acoustic panel for the entire space, they will risk the budget. If they choose multiple panels, their design will lack visual cohesion. And, if they select a single panel to save money, they will compromise acoustics. Since poor acoustics can lead to lower employee productivity levels and higher turnover rates, this is a major concern in today’s open concept world.
In response, CertainTeed Ceilings has created a way for specifiers to put high-performance panels where they need them and economic panels where they don’t – all while keeping a seamless visual appearance across the space. It’s called Targeted Acoustics, and it changes the way the industry has traditionally specified ceilings.
What Is Targeted Acoustics?
Targeted Acoustics is the strategic use of CertainTeed Ceilings products to enhance occupant comfort without compromising visual impact or budget. This innovative approach to ceiling design combines multiple ceiling panels with smooth texture but different levels of sound absorption and noise blocking. Various price points make it easy for specifiers to choose the right panel for the space at the right price. This allows them to escape the single-product trap while creating a cohesive design.
“The decision-making process is complex,” says Kelly Hicks, senior product manager for CertainTeed Ceilings. “Sometimes the optimal solution isn’t a single ceiling panel, but multiple panels that allow specifiers to achieve a consistent look with different performance results.”
This multi-product solution leverages the CertainTeed Ceilings smooth textured collection. The complete range of targeted acoustic solutions shares a consistent design – giving specifiers the freedom to combine products in the adjacent space for precise acoustics with consistent visuals. Options include:
- Symphony® m: Provides versatile performance with excellent sound absorption and noise blocking plus washability. Now available with NRC up to 0.75.
- RX Symphony® m: Outstanding acoustic solution with superior stain resistance, water repellency and scrubability – ideal for healthcare applications. Now available with NRC up to 0.75.
- Symphony® f: Maximum sound absorption – a great choice for speech privacy and productivity in open plan settings.
- Symphony® g: Maximum noise blocking to control unwanted noise from adjoining spaces.
- Adagio®: Optimal sound absorption and attenuation that can enhance space privacy compliance.
- Tufcore™: Superior noise blocking with standard sound absorption in a gypsum/fiberglass panel.
Architects, designers and facility managers in need of flexible product combinations, durable performance and versatile value can learn more at www.CertainTeed.com/TargetedAcoustics.
CertainTeed Ceilings makes it easier to specify, purchase and install the right ceiling systems for any space. Offering acoustical ceiling and wall solutions, CertainTeed Ceilings has long served the North American building industry and is a subsidiary of Saint-Gobain, the world’s leading producer of building products.
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is a leading North American brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, drywall and ceilings.
A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed and its affiliates have more than 5,700 employees and more than 60 manufacturing facilities throughout the United States and Canada. The group had total sales of approximately $3.4 billion in 2016. www.certainteed.com.