Philadelphia, PA,
14:35 PM

CertainTeed Teams Up with 425 Magazine to Build Innovative 2018 Northwest Idea House

(MALVERN, Pa.) – CertainTeed, a leading North American manufacturer of building materials, is excited to announce a partnership with 425 Magazine for the 2018 Northwest Idea House located in Lakewood, Washington. In addition to highlighting talented people in the northwest U.S. building industry, Northwest Idea House showcases the latest and greatest products in the marketplace, and CertainTeed is proud to be chosen as a partner for the project.

Celebrating 13 years, this year’s Northwest Idea House is 4,000 square feet of inspiration and fresh ideas, taking on the modern farmhouse-styled approach and nestled within the historic and beautiful Tacoma Country & Golf Club landscape in Washington state. The house includes an incredible indoor/outdoor living layout allowing for exquisite hosting experiences, an “activity suite” that can serve as an office, playroom or kid’s room, a family game room, and an upper deck for entertaining. The 2018 Northwest Idea House has been a project two years in the making.

For this project, CertainTeed has partnered with 425 Magazine to bring various innovative products to this year’s Northwest Idea House, which include:

  • Bufftech® Breezewood Semi-private Fence with Select Cedar Texture – lets in natural light and provides an open feel while maintaining privacy. Designed to capture the richness and beauty of natural cedar, Breezewood has the look and feel of wood without the need for ongoing maintenance and upkeep. Featuring the subtle Select Cedar texture, Breezewood is available in three solid colors and four stain blends that won’t fade, thanks to ColorLast® protection, to allow homeowners to color-coordinate with their home’s exterior or natural surroundings.

  • Arcadia Shake® Roofing – inspired by the iconic appearance of split wood shake, with each shingle formed from a high-grade blend of roofing asphalt, proven to outperform traditional shake roofing in virtually every environment. Unlike natural wood, Arcadia Shake is maintenance-free and provides a superior class of fire and wind resistance.

  • AirRenew® Essential Drywall – offers enhanced indoor air quality in residential construction and remodeling projects. AirRenew Essential is part of the AirRenew Indoor air quality (IAQ) drywall family featuring industry-first formaldehyde-scavenging technology.

  • SilentFX® QuickCut Drywall – this noise-reducing drywall features a viscoelastic polymer between two specially formulated dense gypsum cores, which significantly improves sound attenuation and is ideal for systems requiring high STC performance. Designed to easily score and snap, QuickCut allows for faster installation and lower labor costs.

  • GlasRoc® Diamondback® Tile Backer – used behind tiles in interior wet areas such as bathrooms, laundries, utility rooms and kitchens, Diamondback products consist of a high-performance, water-resistant gypsum board produced with CertainTeed’s patented, proprietary Embedded Glass Reinforced Gypsum® (EGRG®) Technology. Tile can be directly applied, eliminating the need for surface sealants, skim adhesive coats or waterproofing membranes.

  • Unfaced Sustainable Insulation® with Membrain™ Continuous Air Barrier & Smart Vapor Retarder – when installed in interior walls, unfaced Sustainable Insulation can efficiently reduce room-to-room noise by breaking the path of sound to create more peaceful spaces. When used in exterior walls, and paired with Membrain, it adds a layer of protection to help prevent mold and mildew, and provide long lasting comfort and peace of mind for the life of the home.

“We are thrilled to have CertainTeed providing various ‘Products of Choice’ this year to highlight some of their amazing, innovative building materials,” said Josh Dunn, president of 425 Magazine and Premier Media. “We look forward to seeing their products in action at this year’s Northwest Idea House and continuing this great partnership.”

The 2018 Northwest Idea House, located at 48 Country Club Drive, Lakewood, Washington. The project will appear in the print editions of 425 and South Sound magazines, as well as in digital assets such as e-newsletters, websites and social media. To learn more about the Northwest Idea House, visit

About 425 Magazine

425 focuses on local living, offering readers a wealth of ideas and resources for gardening, designing, creating and building that are uniquely crafted to fit lifestyles and homes. The region has developed and grown extensively over the last few years as more people discover this stunning spot in the Northwest. 425 aims to inspire and inform readers of the many options, specialists and resources that are available to Eastsiders and beyond. 425 is a monthly, high-quality, full-color newsstand publication. Find it throughout the region at bookstores, grocery stores, drugstores, fine garden centers, and the areas best hotels.

About CertainTeed

Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan, "Quality Made Certain, Satisfaction Guaranteed," inspired the name CertainTeed. Today, CertainTeed is a leading North American brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, drywall, and ceilings. A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed has more than 6,300 employees and more than 60 manufacturing facilities throughout the United States and Canada. The company had total sales of approximately $3.7 billion in 2017.