Malvern, PA,
04:09 PM

CertainTeed® Sparks the Conversation Around Why Materials Matter at 2018 International Builders’ Show

Building solutions manufacturer to display updated comprehensive product offering to create the most comfortable and beautiful spaces


(Malvern, Pa.) – CertainTeed, North America’s leading brand of exterior and interior building products for residential and commercial construction, is encouraging homeowners and builders to ‘Be Material-istic’ at the 2018 International Builders’ Show. The best materials are guided by function, and CertainTeed demonstrates that when it comes to building, choosing the finest and most trusted products can help achieve peak levels of comfort and aesthetics. Attendees are invited to visit CertainTeed at booth W3629 from Jan. 9-11 at the Orange County Convention Center to learn more.

Offering builders a wide portfolio of solutions that are beautiful, comfortable, durable and innovative, CertainTeed understands that attention to materials delivers quality outcomes. For the builder, it is the opportunity to drive business through the use of cutting edge products to create the finest spaces possible. Occupants now have choices at their fingertips to customize living spaces that suit their exact needs – from the optimal level of indoor air quality to solutions built to withstand the harshest elements.

“Over time, we’ve found that materialism is something people often consider negative, but at CertainTeed we consider materialism as a bold, dynamic choice when planning projects,” says Mara Villanueva-Heras, vice president of corporate marketing at CertainTeed. “We’re encouraging builders and contractors to focus on the occupants’ needs by choosing the best-in-class technology and innovative materials, to consistently add value to their business and for the end user.”

Throughout the conference, Lucas Hamilton, manager of building sciences at CertainTeed, will be on-hand to provide an in-depth look at the science behind some of CertainTeed’s new materials on display. Be sure to check-in at the booth to hear why materials matter in real-world applications. Attendees who stop by during presentations throughout the show will have the chance to win a Nixon Mission, 48MM; the world’s first action sports smartwatch. Rules and exclusions apply.

Must-see products include the unveiling of ICON™, a next generation composite siding, along with the latest additions to the CertainTeed drywall, insulation, roofing and fence product portfolios:

ICON™ – ICON is a polyurethane composite siding that combines the beauty of authentic-looking, wide cedar planks with superior durability, strength and moisture resistance. ICON is also lighter and more flexible than fiber cement or natural wood to offer remarkable speed and ease of installation.

Arcadia Shake® – Arcadia Shake shingles provide the most authentic replication of classic shake roofing. Made from four layers of highly-refined asphalt, these large format shingles meet the industry’s highest fire resistance rating, and offer longevity and durability unmatched by real wood shake.

SimTek® Fence – The CertainTeed Fence Collection now includes SimTek patented, polyethylene fence products. SimTek panels complement the Bufftech portfolio of proprietary woodgrain textures and multi-chromatic color blends that recreate the look and feel of real wood.

AirRenew® – Drywall has never been smarter. AirRenew improves indoor air quality (IAQ) immediately following installation, and keeps working for up to 75 years. This revolutionary, industry-first gypsum product actively absorbs airborne formaldehyde and converts it into a safe, inert compound, improving IAQ for generations.

EasyTouch™ – Now Class A Fire Rated, EasyTouch Encapsulated Insulation is intended for use in either residential or commercial construction as thermal and acoustical insulation. Compression packaged, encapsulated for ease of handling and with a wide R-Value range, EasyTouch is the optimal solution for attics, bandjoists, walls/floors, above ceiling grids or anywhere Class A Fire Rating is required.

OPTIMA® Sidewall – OPTIMA blown-in insulation gives homes a custom-designed, seamless, thermally-efficient, sound-reducing blanket that completely fills all voids. Blown-in dry and specifically designed for closed cavity applications, this versatile fiber provides up to a 25 percent faster install than other premium loose fill products, and can achieve R24 in 2x6 walls. OPTIMA’s unique fibers will not settle over time – providing R-value stability for the life of the home. The result is cozier homes and happier homeowners.

NO-COAT® – NO-COAT Structural Laminate drywall corner system provides optimal strength and performance for the toughest, straightest edge, creating a perfect corner at any angle needed every time. Applied with joint compound, it has a uniform, strong, structural bond because of its paper backing preventing cracking and callbacks. High quality formulated face paper is perfect for applying paint or texture.

Matterhorn® Metal Roofing – Award-winning Matterhorn Metal Roofing provides a combination of durability and authentic design, ideal for residential and light commercial applications. Available in three hyper-realistic design profiles – Shake, Slate and Tile – it enhances curb appeal with less maintenance, cost and worry than traditional materials.

Interactive Exhibits – Attendees are encouraged to stop by the booth to participate in an interactive game showcasing a 12 ft high and 8 ft wide tower finished with both CertainTeed STONEfaçade™ Architectural Cladding System and SimTek™ Eco-Stone, for the opportunity to win a full-set of golf clubs.

Show goers will also be invited to test our NO-COAT Structural Laminate drywall corner system’s real-world strength and durability against standard metal corners.

Insulation Selection Tool – The Insulation Selection Tool will be available for demonstrations and works by recommending a personalized selection of insulation solutions based on climate data, budget and the homeowner’s specific needs.

For more information about CertainTeed, visit For real-time updates during the show, follow @CertainTeed on Twitter.

About CertainTeed

Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," inspired the name CertainTeed. Today, CertainTeed is a leading North American brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, drywall and ceilings.

A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed has more than 6,300 employees and more than 60 manufacturing facilities throughout the United States and Canada. The company had total sales of approximately $3.4 billion in 2016.