18:00 PM

CertainTeed Partners with improveit! 360 for New Credentialed Contractor Success Program

(Valley Forge, Pa.) – CertainTeed is helping its credentialed contractors grow their business through a partnership with improveit! 360, a leading web-based business management software provider. improveit! 360 is a program designed to help remodeling contractors generate and close more leads and increase customer satisfaction — all while simplifying everyday processes.

Remotely accessible via the Web, improveit! 360 features automated marketing and an exclusive results wizard that ensures leads will be nurtured, generating savings and sales growth. Built-in, polished email templates are also part of the streamlined program. In addition, by managing all aspects of a business in one centralized location, including QuickBooks® integration, important data can be accessed securely from the office or the road. Reporting and dashboard capabilities show best performing lead sources, sales reps, components and more — further bolstering informed, timely business decisions.

“Contractors have more on their plates than purchasing and installing construction products,” said Matt Gibson, manager of contractor programs for CertainTeed’s Siding Products Group. “Having such an easy-to-use business management application will help contractors increase their bottom line by simplifying and organizing day-to-day marketing and sales management tasks.”

improveit! 360 is now available nationwide to all CertainTeed Siding Products Group 5-Star, 5-Star Green, 5-Star Fence and Master Remodeler credentialed contractors. The program joins CertainTeed’s already robust portfolio of contractor tools and resources that include training, professional credentials and marketing support. For a complete listing of programs, visit www.certainteed.com.

About CertainTeed

Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Valley Forge, Pa., has helped shape the building products industry for more than 100 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, foundations, pipe, insulation, gypsum, ceilings and access covers.

A subsidiary of Saint-Gobain, the world’s largest building products company, CertainTeed and its affiliates have more than 6,000 employees and more than 65 manufacturing facilities throughout the United States and Canada. Recognized as a 2009 and 2010 ENERGY STAR Partner of the Year by the U.S. Environmental Protection Agency, CertainTeed earned the 2011 ENERGY STAR Sustained Excellence Award, the highest level of recognition for outstanding contributions to protecting the environment through energy efficiency. The group had total sales of approximately $3 billion in 2010. www.certainteed.com

About improveit! 360

Developed by home improvement industry experts for remodelers and contractors, improveit! 360 is a total business management application designed to control chaos, accelerate growth, lower costs and improve operational efficiencies. With improveit! 360, home improvement companies are able to close more leads while reducing their marketing costs, automate communications, track every customer interaction from one centralized location, and get a 360-degree view of their operation for better decision-making. Built on the force.com platform, the application is remotely accessible via the web, highly secure, reliable and scalable. For more information, visit www.improveit360.com.