CertainTeed Introduces Easy-To-Use Online Color Selection Tool
(Valley Forge, Pa.) – CertainTeed introduces ColorCoach™, an easy-to-use web application that acts as a virtual swatchbook to assist in exterior product color selection. The user-friendly interface is a first-step for assisting building professionals with recommending roofing, siding and trim in complementary color combinations. Once choices are narrowed down, homeowners can also share selected color combinations via their social media networks.
“ColorCoach is designed to provide expert advice for users to create an open dialogue and overcome any fear of choosing the wrong color when making exterior home product decisions,” says Matt Gibson, director of channel marketing for the CertainTeed Siding Products Group. “The tool is easy to use, educational, and provides consumers and contractors with confidence when making color selections.”
ColorCoach provides a solid foundation for the product selection process by offering professional color theory, including tips, trends and palettes that work well together with fence, railing and decking products for exceptional curb appeal. Once preferred roofing, siding and accent colors for finishing touches are chosen, “swatches” can then be saved, printed or shared directly through email, as well as Pinterest®, Facebook® and Twitter®. In addition, swatches can help guide consumers when using ColorView™, CertainTeed’s robust visualization and design online tool that helps homeowners envision what their choices will look like on a wide selection of pre-mapped homes or an uploaded photo of a specific house. For more information about ColorCoach, visit certainteed.com/colortools.
CertainTeed offers unsurpassed Freedom of Choice™ through its industry-leading portfolio of long-lasting polymer, fiber cement, insulated and vinyl siding as well as fence, railing, decking and exterior trim. CertainTeed offers the advantage of using exterior products from a single source that are designed to mix-and-match with each other and feature authentic textures, versatile styles and rich color combinations, for a beautifully coordinated look. As the result of a strong commitment to environmental responsibility, CertainTeed is the first manufacturer to issue and publish third-party validated life cycle assessments (LCA) for its vinyl, fiber cement siding and trim product lines. For more information, visit www.certainteed.com/freedomofchoice.
About CertainTeed
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Valley Forge, Pa., has helped shape the building products industry for more than 100 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, foundations, pipe, insulation, gypsum, ceilings and access covers.
A subsidiary of Saint-Gobain, the world’s largest building products company, CertainTeed and its affiliates have more than 5,700 employees and more than 60 manufacturing facilities throughout the United States and Canada. For five consecutive years, the company has received top honors from the U.S. Environmental Protection Agency for its contributions in protecting the environment and was most recently the recipient of the 2013 ENERGY STAR Sustained Excellence Award. The group had total sales of approximately $3.3 billion in 2012. www.certainteed.com
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