CertainTeed Insulation Signs Popular Celebrity Carpenter Kate Campbell as Canadian Brand Ambassador
(Mississauga, Ontario) June 19, 2015–Celebrity carpenter and media personality Kate Campbell is partnering with CertainTeed Insulation in Canada to help educate homeowners and building professionals about the optimal thermal efficiency of CertainTeed Sustainable Insulation™, a proven fiberglass technology that is easy to install and offers excellent thermal, acoustical and indoor air quality properties. It is made from recycled and renewable content including a plant-based binder and contains no formaldehydes, dyes, acrylics or unnecessary fire retardant chemicals.
As brand ambassador, Campbell will represent CertainTeed Insulation at consumer and trade shows across the country and via interviews on TV and other media. She will also be seen alongside fellow CertainTeed ambassador Damon Bennett in the brand's digital and print advertising campaign planned to launch this fall.
"Kate Campbell has earned respect in an industry dominated by men and is a major advocate for women working in the trades," said Marlon Thompson, marketing product manager for CertainTeed Insulation Canada. "Her strong work ethic, dedication to quality and leadership in the industry make her a perfect match for the CertainTeed Insulation brand. We are delighted to be working with Kate in our shared commitment to providing high performance building solutions."
Campbell is a carpenter well-known as a Crew Member on HGTV’s "Decked Out," "Disaster Decks," "Deck Wars" and "Custom Built." She will also be a host of an upcoming HGTV show filming this summer that is slated to air in 2016. CertainTeed will also have a presence in other projects that Campbell has in the works. These include a show which will chronicle her renovation and restoration of a 150-year-old heritage home. It is being filmed for potential TV airing in addition to being seen at KateBuilds.ca, a platform that Campbell will use to inspire her followers and showcase her projects.
Campbell says, "I am excited to be joining the CertainTeed Insulation team and thankful for their support of my efforts to break new ground and challenge stereotypes in the industry. I look forward to working with them to show homeowners across Canada how they can ensure complete comfort for their home with the superior thermal performance of CertainTeed Sustainable Insulation."
The innovative CertainTeed Insulation products endorsed by Campbell also include MemBrain™ Continuous Air Barrier & Smart Vapor Retarder, a first-of-its-kind polyamide film that not only blocks moisture from entering but also adapts permeability to allow excess moisture to escape from wall cavities, helping reduce the potential for mould growth and other moisture-related problems.
CertainTeed is the only manufacturer with a truly comprehensive line of insulation products and equipment, including time-tested and trusted fiberglass insulation batts and rolls, fiberglass blow-in insulation, polyurethane spray foam, innovative vapor retarder technology, and highly regarded HVAC products as well as insulation blowing and foam application equipment. All of CertainTeed's insulation products can help building professionals qualify toward credits for both the Leadership in Energy and Environmental Design (LEED®) through the Canada Green Building Council (CaGBC) and the Green Building Standard supported by the National Association of Home Builders.
CertainTeed Insulation products are available at home improvement stores across Canada. For more information, go to www.certainteed.com/insulation.
About CertainTeed
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Valley Forge, Pa., has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, gypsum and ceilings.
A subsidiary of Saint-Gobain, one of the world's largest and oldest building products companies, and celebrating its 350th anniversary, CertainTeed and its affiliates have more than 5,700 employees and more than 60 manufacturing facilities throughout the United States and Canada. For six consecutive years, the company has received top honors from the U.S. Environmental Protection Agency for its contributions in protecting the environment and was most recently the recipient of the 2014 ENERGY STAR Sustained Excellence Award. The group had total sales of approximately $3.3 billion in 2014. www.certainteed.com
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