CertainTeed Gypsum Wins Architectural Record 2011 Excellence in Advertising Award
The CertainTeed advertisement is one of only 15 winners, selected from a pool of more than 150 submissions. A jury of 14 distinguished architects from firms of all sizes across the country evaluated the submissions to select the finalists. A six-member committee then convened in person to select the 15 winning ads that best combined graphics, messaging, and content relevant to architects. CertainTeed Gypsum also had a second advertisement, which promoted its sustainable operations and products, selected as a finalist.
“Our team worked hard to design a strategic, dynamic ad that would resonate with architects and effectively convey the performance benefits of SilentFX,” says John Donaldson, president of CertainTeed Gypsum. “This recognition demonstrates our deep understanding of the architectural community and reflects the compelling and unique way we communicate the value of our products.”
SilentFX features Green Glue, a viscoelastic polymer that provides superior sound damping properties, applied between two specially formulated gypsum boards. Achieving sound transmission class (STC) ratings of 50 and higher, SilentFX gypsum board allows building professionals to reduce sound transmission through walls and ceilings with less material than traditional gypsum board assemblies, saving on installation time and materials while gaining valuable square footage. Specially engineered to provide enhanced protection against moisture and mold with CertainTeed’s M2Tech® technology, SilentFX is GREENGUARD® Children and Schools(SM) Certified. Designed for use on interior walls and ceilings and available for Type X assemblies, it can be used for new construction or renovations over wood or steel framing.
Offering a broad range of gypsum and finishing products for interior and exterior needs, CertainTeed Gypsum has served the North American building industry for more than 80 years and is a subsidiary of Saint-Gobain, the world’s leading producer of gypsum products. This, in combination with the full range of affiliated CertainTeed Corporation building products, provides architects, contractors, builders and dealers one partner to provide service and support for commercial and residential building projects.
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Valley Forge, Pa., has helped shape the building products industry for more than 100 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, foundations, pipe, insulation, gypsum, ceilings and access covers.
A subsidiary of Saint-Gobain, the world’s largest building products company, CertainTeed and its affiliates have more than 6,000 employees and more than 65 manufacturing facilities throughout the United States and Canada. Recognized as a 2009 and 2010 ENERGY STAR Partner of the Year by the U.S. Environmental Protection Agency, CertainTeed earned the 2011 ENERGY STAR Sustained Excellence Award, the highest level of recognition for outstanding contributions to protecting the environment through energy efficiency. The group had total sales of approximately $3 billion in 2010. www.certainteed.com