CertainTeed Brings New Products, Hands-On Demonstrations to the 2012 International Builders’ Show
Exhibit showcases company's “Be Certain” commitment to quality, innovation, sustainability and comfort
(Valley Forge, Pa.) – At the 2012 International Builders’ Show (IBS) in Orlando, Fla., building professionals will have the opportunity to explore innovative interior and exterior products from CertainTeed Corporation (Booth #W4051), which includes the debut of the Apollo™ and PowerMax® solar roofing systems. For the first time, the company is also transforming outdoor space (P3) at the show into an interactive area for hands-on solar roofing, decking, railing, insulation and siding installation training sessions.
At the show, CertainTeed will highlight the U.S. launch of its “Be Certain” initiative, which reinforces the company’s century-long track record in serving the building industry and commitment to delivering products that enhance comfort, sustainability, innovation and performance.
“Be Certain is an easy and recognizable way to raise awareness of our brand and the unmatched breadth of our product line among building professionals and consumers throughout North America,” says Eric Nilsson, vice president of corporate marketing for CertainTeed Corporation. “The International Builders’ Show is the ideal venue to convey the confidence and assurance of our high quality products as well as the support building professionals can count on from CertainTeed.”
New products featured in the CertainTeed exhibit include:
The Apollo™ Solar Roofing System features highly integrated polycrystalline solar panels. It is lightweight, durable, resistant to wind uplift, and can easily be integrated into either an existing roof or with a new roof that combines solar panels and asphalt shingles. Unlike rack-mounted solar systems, Apollo fully integrates with roofing shingles for a clean, seamless appearance. Each slim, 12-pound module features 14 high-efficiency polycrystalline silicon solar cells that absorb sunlight and converts it into electricity.
PowerMax® Photovoltaic Modules feature rack-mounted modules that can be easily integrated into residential or commercial roofing systems. Manufactured by Saint-Gobain, the world's largest building materials company and parent company to CertainTeed, PowerMax is comprised of Copper–Indium–Selenide (CIS) solar technology. It is an ultra-efficient, cost-effective module solution with a sophisticated, sleek design.
AirRenew® Extreme Impact and AirRenew Extreme Abuse are the first abuse-resistant gypsum boards that actively improve indoor air quality. Ideal for areas prone to surface abrasion and indentation, such as hallways and recreation rooms, the product removes volatile organic compounds (VOCs), specifically formaldehyde and aldehydes, circulating indoors for up to 75 years.
CertainTeed will also offer a preview of CertaFrame™, an easy-to-install system used to insulate basement walls.
For more information about these and other CertainTeed products, visit www.certainteed.com/ibs.
About CertainTeed
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Valley Forge, Pa., has helped shape the building products industry for more than 100 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, foundations, pipe, insulation, gypsum, ceilings and access covers.
A subsidiary of Saint-Gobain, the world’s largest building products company, CertainTeed and its affiliates have more than 6,000 employees and more than 65 manufacturing facilities throughout the United States and Canada. Recognized as a 2009 and 2010 ENERGY STAR Partner of the Year by the U.S. Environmental Protection Agency, CertainTeed earned the 2011 ENERGY STAR Sustained Excellence Award, the highest level of recognition for outstanding contributions to protecting the environment through energy efficiency. The group had total sales of approximately $3.2 billion in 2011. www.certainteed.com
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