Believing Means Seeing with CertainTeed’s Newly Revamped CurbAppeal App
Improved iPad app empowers homeowners’ control of exterior product selection to easily create a one-of-a-kind look
(Valley Forge, Pa.) – Turning your vision of a dream home into a reality is easy with CertainTeed’s newly revamped CurbAppeal App. The user-friendly program has been upgraded to provide a more robust platform that combines the visualization of exterior home architecture, with tips that assist with making knowledgeable exterior product decisions when remodeling or building a new home.
“We’ve completely restructured CurbAppeal so navigating the home screen is more straightforward and intuitive,” said Matt Gibson, marketing director for CertainTeed Siding Products Group. “Experimentation is easy with tap n’ pick simplicity on a new 3D rendered model house that allows a fun, interactive experience for enhancing or expanding exterior living spaces.”
Available on iPad iOS 7.0 or later, CurbAppeal 3.0, featuring a variety of color and design styles, guides users through a step-by-step product option review and selection process comparing siding, decking, railing, fence, roofing, accents, trim, columns and more. With CertainTeed’s wide range of products, users are encouraged to exercise their imagination and explore color and design combinations to express their personal taste and lifestyle preferences.
Added to the app is a new realistic 3D model home rendering that lets users experiment with colors through the ‘36 Color Guide’ tool. This interactive palette navigator allows users to tap any of the 36 color offerings to load them onto the model home. When a design is complete, a screenshot of the finished rendering is automatically saved, making it easy to compare and contrast multiple creations at any time.
In addition to CurbAppeal 3.0, web-based ColorCoach and ColorView® are two additional design tools that can be utilized to create custom exteriors. For more information about these programs, visit certainteed.com/colortools.
CertainTeed offers unsurpassed Freedom of Choice® through its industry-leading portfolio of roofing, long-lasting polymer, insulated and vinyl siding as well as fence, railing, decking and exterior trim. CertainTeed offers the advantage of using exterior products from a single source that are designed to mix-and-match with each other and feature authentic textures, versatile styles and rich color combinations, for a beautifully coordinated look. As the result of a strong commitment to environmental responsibility, CertainTeed is the first manufacturer to issue and publish third-party validated life cycle assessments (LCA) for its vinyl and trim product lines. For more information, visit www.certainteed.com/freedomofchoice.
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Valley Forge, Pa., has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm's slogan "Quality Made Certain, Satisfaction Guaranteed," quickly inspired the name CertainTeed. Today, CertainTeed® is North America’s leading brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, gypsum and ceilings.
A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, and celebrating its 350th anniversary, CertainTeed and its affiliates have more than 5,700 employees and more than 60 manufacturing facilities throughout the United States and Canada. For six consecutive years, the company has received top honors from the U.S. Environmental Protection Agency for its contributions in protecting the environment and was most recently the recipient of the 2014 ENERGY STAR Sustained Excellence Award. The group had total sales of approximately $3.3 billion in 2014. www.certainteed.com