CertainTeed Introduces ICON™ — the New Standard in Composite Siding
Industry-first product has it all: superior looks, moisture resistance, durability, strength and incredibly easy installation
(Malvern, Pa.) – CertainTeed, North America’s leading brand of building materials, is proud to introduce ICON™, a revolutionary new composite siding. Made in the USA, ICON combines the beauty of authentic-looking, wide cedar planks with unmatched moisture resistance to withstand harsh conditions and the test of time.
“ICON is truly one of the most exceptional siding products ever made. Our engineers have created a revolutionary, unique premium cladding that delivers a new level of beauty and performance,” said Kelly Warren, marketing manager for CertainTeed Siding. “Homeowners will love ICON’s rich texture, wide flat face and highly defined shadow lines. Building professionals will appreciate its light weight, easy installation and proprietary features that take the guesswork out of the equation.”
A thermoset, polyurethane composite cladding, ICON is engineered to have superior moisture resistance to prevent expansion and contraction. Additionally, ICON is lighter and more flexible than fiber cement or natural wood to offer remarkable speed and ease of installation. In fact, a single installer can cut several planks at once, carry up to five at a time and precisely fasten each plank to a structure in fewer steps — reducing man-hours by a considerable margin.
ICON’s extended-length, 16-foot panels can be installed without flashing or caulking and butted together tightly, preventing unsightly joints and seams. CertainTeed’s STUDfinder™ feature identifies wall stud placement for accuracy, and the self-aligning Stack Lock ensures each plank is hung securely for superior wind load performance. In addition, a wide 7-inch reveal and hidden fastener system eliminates visible nail heads for a cleaner, more attractive exterior.
When it comes to aesthetics, ICON panels provide the timeless beauty and curb appeal homeowners have come to expect from CertainTeed. Panels are primed and ready to paint for maximum color flexibility with a TrueTexture™ Select Cedar™ finish molded from real cedar plank and have square edges that cast deep shadow lines.
ICON is now available nationwide and comes with a 30-year product warranty. For more information, visit www.certainteed.com, contact your local CertainTeed distributor or call 800-233-8990.
By offering the most in selection, beauty and performance, CertainTeed has been voted the number-one brand for vinyl siding products by building professionals for 21 consecutive years, according to the Hanley Wood Brand Use Study. CertainTeed also offers partners higher standards and greater rewards to help grow their business. With the broadest range of exterior products, including polymer, composite, insulated and vinyl siding, as well as roofing, fence, railing, decking and exterior trim, CertainTeed provides unmatched Freedom of Choice® with the option to mix and match products, styles and colors for a beautifully coordinated look. For more information, visit www.certainteed.com/freedomofchoice.
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm’s slogan “Quality Made Certain, Satisfaction Guaranteed,” quickly inspired the name CertainTeed. Today, CertainTeed® is a leading North American brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, drywall and ceilings.
A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed and its affiliates have more than 5,700 employees and more than 60 manufacturing facilities throughout the United States and Canada. The group had total sales of approximately $3.4 billion in 2016. www.certainteed.com